Article by Jion
Recently, the shenzhen electronic commerce association secretary-general GaoShengHan said last collapse, or no longer enter e-commerce field of shenzhen enterprise at least 400 to 500. Many insiders say to shenzhen e-commerce no longer valued. As is known to all, 2009 shenzhen officially approved become the first demonstration cities “national e-business”, “national e-commerce for security demonstration cities” propulsion, shenzhen quickly declared every year will arrange of no less than 5 billion yuan special funds.
Last year, shenzhen explicitly e-commerce 1025 included five “during one of the strategic new industry. Since then, shenzhen local lifted a stream of “eat” against the trend of the electronic commerce cake. Shenzhen market supervision and administration figures, as the end of 2009, shenzhen engaged in electronic business registered enterprise of 3700. Now large quantities of shenzhen e-commerce enterprise’s untimely death, does that mean shenzhen e-commerce industry strategic encountering “Waterloo”? Shenzhen e-commerce “bubble” has begun? Actually shenzhen e-commerce enterprise development present situation? Interview with reporters yesterday to many insiders, understands business failures, behind the truth.
2009 September, shenzhen officially approved become the first “national e-commerce demonstration cities”. To ensure “national e-commerce demonstration cities” propulsion, shenzhen quickly declared every year will arrange of no less than 5 billion yuan special fund support e-commerce and Internet industry development.
Last year, shenzhen “1025″ planning definitely in the biological medicine and e-commerce, five revitalize industry. Since then, shenzhen local lifted a stream of e-commerce trend. Shenzhen market supervision administration figures, as the end of 2009, the city of registered enterprise engaged in electronic business 3700 (excluding in taobao, clap, alibaba such web sites, including the shop) a considerable portion is established within the last two years.
Shenzhen electronic commerce association secretary-general GaoShengHan said last at least 400 ~ 500 and electronic business related enterprise bankruptcy or transformation in in succession, and net friend of shenzhen online message says e-commerce no longer valued. Shenzhen e-commerce will usher in “bubble”? Actually shenzhen e-commerce enterprise development present situation? Focusing on the problem, the reporter interviewed.
Shenzhen e-commerce industry association:
Only &crafts enterprise with nearly 100 “die”
Facing massive e-commerce business failures, the personage inside course of study thinks, shenzhen electron business enterprise is about to usher a stream of “collapse boom”. Recently, reporters interviewed the shenzhen electronic commerce association secretary-general GaoShengHan, he says, this association, grasp the already registered in shenzhen e-commerce enterprises have 3000 to 5000 home, and according to him a years to collect information and feedback, last year failed, or no longer enter e-commerce field of shenzhen enterprise without a 1000, at least 400 ~ 500.
GaoShengHan revealed that these bankruptcy or transformation of the enterprise, mostly business jewelry kind, cosmetics, clothes, comprehensive gifts, department stores and electronic consumer category of the B2C e-commerce, especially the comprehensive gifts for the type of enterprise. “What I know to comprehensive &crafts bankruptcy or transformation of the enterprise has nearly hundred.” GaoShengHan disclosed.
Case: the government investment million still closed
An anonymous industry insiders to reporters revealed last home in futian district, a dedicated to management cosmetics kind of electronic commerce enterprise once B2C “limelight am cool” in obtaining the government nearly 100 million yuan investment, still because huge losses and failed. “The enterprise closed, the government more can’t investment e-commerce enterprises.”
In the industry, “said Mr Has” brand, in Internet field beat up 10 years “30 to 50″ CEO GongWenXiang also faces a difficult choice.
GongWenXiang tells a reporter, the establishment “30 to 50″ company, he found e-commerce after living environment quite difficult and in maintaining a period of losses period after, GongWenXiang the resolute choice transformation. In order to save the company, GongWenXiang lay off B2C department 20 people, increased the traditional electronic business outsourcing department and rehired 50 people. Transformation of e-commerce outsourcing “make it easier for 30 to 50″ profitable.
Survey: business cost can’t afford high enterprise “burn”
Why such a vast number of last year of shenzhen e-commerce enterprise “down”? Reporters quizzed e-commerce company shoulde they agreed that the small and medium-sized enterprises in shenzhen “burn money” ability is limited is leading companies closed the biggest reason and helplessness transformation.
“Now is the e-commerce market environment change quickly, as competition is intense, marketing environment rapid change let shenzhen enterprise manny. Flow and hits all extremely burn money.” TCL communication technology holdings limited company vice President and general manager of electronic commerce center XiaoFeng told reporters.
Two or three years ago GongWenXiang tells a reporter, buy a hits, now about 8 cents had gone up to two ternary money; Also is two or three years ago in “good 123″ buy a promotion probably ten yuan, now at least 50 million yuan to.
A loser after experience, government departments for this high-risk lower return investment also began “flinch”. Industry insiders said: “I feel a year ago, the government is very big, now more static floored small.”
GongWenXiang said, according to his understanding of shenzhen local wind is cast institutions to do not have a local e-commerce enterprise for investment. “Recently, national thousands of e-commerce enterprises to gain wind cast, began to like every guest and wheat nets as burn money. But the shenzhen enterprise only during the two most nets etc, can’t afford to burn money, with Beijing, Shanghai enterprise competition?”
Lack of professional talents is also make shenzhen e-commerce enterprise headache problem. XiaoFeng said: “compared to Beijing, Shanghai, shenzhen e-commerce professionals very lacking.” GongWenXiang told reporters: “now not only please difficult people, couched is hard. Many a little electronic business experience people want to jump ship. Some new salary is about 8,000 yuan started 10,000 yuan, in the enterprise to business is not the case, it can not afford.”
Play: shenzhen e-commerce is show is flagging
How to look at such large Numbers of e-business disappear. GongWenXiang think shenzhen e-commerce is show is flagging. “I had in the business ’30 to 50′ e-commerce business after, really think do e-commerce gush.” He suggested that small and medium-sized e-commerce enterprise can transition, as soon as you transition force can pinpoint their location; play the He also suggested that the government besides attention turned and dangdang network etc e-commerce platform class company, also want to support more traditional enterprise transformation do e-commerce.
“Small and medium e-business death is the result of superior bad discard. At present, it is natural phenomenon of nanshan and fukuda e-commerce industry park doing a pretty good job.” XiaoFeng also hope that through our newspaper called on, according to him understand, last year only alibaba and baidu, etc “elephant” type company received a shenzhen government “favour”, to shenzhen “vulnerable” of small and medium-sized enterprises should give more support and attention.
XiaoFeng suggest many still struggling small and medium-sized e-commerce enterprises: “must have system planning, the most important alignment in e-commerce enterprise do what? You can do the expansion of the brand, also can do the network over the sales, anyhow should want to clear positioning correct. E-commerce unlike traditional enterprise, can you familiar with, the sooner the better; again a into traditional methods, is not to e-commerce must oneself in the practice of accumulated rich experience, and lastly, don’t forget rule, the survival of the fittest.”
Large quantities of e-commerce enterprise “die” is good or bad?
Praise: collapse tide that is not necessarily a bad thing
“Many companies into e-commerce field’s original intention, is to speculative, drilling policy.” loophole GaoShengHan says, many companies are “copycat” and into the business blindly, no survival purposes and the direction of development, resources and no catch up with. So he thinks appear large-scale e-commerce enterprises “death” that is not necessarily a bad thing, can to enterprise, for the government and the market are alarming.
About hiring difficult and personnel erosion problems, he revealed shenzhen electronic commerce association has been in and some university cooperation, in school for professional talent training for conveying shenzhen market. He also said that the future of department of commerce and shenzhen related market supervision administration issued comparatively perfect restricted field of this law, shenzhen e-commerce development will usher in a new tomorrow.
In fact, shenzhen as the first national e-commerce, some measures demonstration cities already walking in front in the whole country. In April 2010, shenzhen market supervision administration issued “service e-commerce market development certain measures” approved “demonstration cities become the New Deal, after” the first involving relaxing e-commerce policy explore enterprise market admittance threshold, constructing
