How To Generate A Rush Of Visitors To Your Website Using PPC, SEO, Web 2.0, And Clickbank!
Article by Wayne Strickland
There is a wide variety of strategies available to the successful internet marketer. This article seeks to discuss these strategies in order to whet the reader’s appetite sufficiently to generate a desire to seek further study.
As we all know (or should know) when it comes to internet marketing, “the money is in the list” that is to say, the subscriber list is the “asset”. This is also true for offline businesses who strive to keep up-to-date client information, in particular in relation to sales. This obviously includes what was bought, when, in what quantity, etc. etc. but in an online business this information becomes even more critical. That said, the online business has a multitude of softare available to it, that has the power to automate a great deal of this information.
A well balanced internet marketing strategy will include elements of paid for traffic, with the so called borrowed traffic tactics, such as affiliate marketing. Let’s take a look at examples of paid for traffic generation first. The most widely known form of paid for traffic on the internet is Pay Per Click (PPC). This strategy involves bidding for keywords with sites like Google, Yahoo, and MSN. Google’s Adwords programme is by far the biggest of the PPC programmes around today, and nets millions of dollars per day for Google across the globe, such is the coverage that the internet offers its users.
For those of you that are unsure about exactly what Google AdWords is, then take a look at the Google homepage (.com or your local version – i.e..co.uk,.de etc.) and enter your search phrase in the search box. This search phrase is actually a “keyword”. When you click to search on your keyword, you will see paid for listings showing at the top of the list and also down the right hand side. These are simply PPC advertisers that pay Google for everytime someone uses Google to search for their bidded keywords.
Ok, enough about Pay Per Click. Let’s move on to affiliate marketing. Perhaps the biggest and best known proponent of affiliate marketing is Clickbank. Clickbank has been around for around ten years and it has established itself as a major (if not the ultimate) affiliate marketer payment processor. It advertises literally thousands of digital products (i.e. downloadable products as opposed to physical products) including ebooks, videos, software, etc. that comes packaged with affiliate programmes pre designed. An original product owner benefits by offering its product through Clickbank’s website, because the product is seen by thousands of potential affiliates that use clickbank.com and because the affiliate payments can be processed by Clickbank’s back office team, which makes it simpler for both the vendor and affiliate.
For proof of these two methods, if such proof were needed, one need only check out the latest IM products, advertised by enormously wealthy and well known internet marketing gurus. With products including Google Secret Loophole, PPC Bully 2.0, and Google Conquest 2.0, in respect of PPC, and CBquantum control and CBaffiliateblueprints covering Clickbank.
Search engine optimisation (Seo) is another marketing strategy that every marketer should be using. This method can, with a little study on your part (or of course it can be outsourced for a fee) doesn’t have to cost you any more than your own time. Seo is the act of setting up your site to be seen by search engines and thus drive traffic to it. The downside to seo work is the time it can take before any recognisable traffic improvement is seen.
By far one of the most popular strategies of modern times for generating huge numbers of opt-in prospects, is the phenomenon of web 2.0. Web 2.0 seeks to infiltrate social networking sites such as Facebook, Squidoo, Myspace, and Twitter in an effort to generate free advertising via the creation of backlinks (hyperlinks that can be linked back to your main website from blogs and articles) and uses so called viral techniques such as requesting the reader to Tweet about it on Twitter, or to send a link from the article to a friend (to create a self perpetuating article or blog promotion – so called “viral”).
For further discussion on the topic of web 2.0 tactics take a look at my homepage at:
About the Author
Wayne Strickland continues to exploit the power of web 2.0 and secret marketing strategies to drive stampedes of traffic to his site http://www.web20stampedbuilder.com
How to combine methods for selling products from the Clickbank marketplace with Blogger Blogs
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